Business Of Swimwear


VIP South Beach Magazine

The Business Of Swimwear: Inspiration and Networking at Miami Swim Week

Business of swimwear at Miami Swim Week, the highly anticipated swimwear trade event, is the ultimate hub where top retailers and fashion enthusiasts gather to witness the latest and most sought-after swimwear collections of the season. As the 35th annual Swimwear Association of Florida’s SwimShow, it continues to uphold its reputation as the most respected, comprehensive, and long-standing event of its kind. The business of swimwear is big business all over the world

Unveiling the Hottest Collections:

From July 22nd to 25th, the Miami Beach Convention Center in Miami Beach, FL, witnessed the grandeur of the 35th SwimShow. Thanks to the unwavering support of the Miami Beach Visitor and Convention Authority, this four-day extravaganza brought together the finest US and international retailers, showcasing the hottest swimwear collections of the season.

A Networking Haven:

With two exquisitely renovated halls, the event attracted thousands of buyers who seized the opportunity to engage with both new and existing vendors. This year, SwimShow welcomed over 100 new designers, elevating the experience for attendees. The floor plan was carefully redesigned to highlight the expanded and highly anticipated Collection area, providing a visually stunning backdrop for networking and inspiration.

Optimizing Swimwear Business

If you’re a swimwear business looking to maximize your online presence, it’s essential to employ effective search engine optimization (SEO) strategies. By incorporating relevant keywords and phrases throughout your website, blog posts, and product descriptions, you can enhance your visibility in search engine results and attract organic traffic. Additionally, optimizing your website’s loading speed, improving mobile responsiveness, and implementing a user-friendly navigation system can significantly improve the user experience and boost your search engine rankings.

Building Relationships and Expanding Horizons:

Miami Swim Week not only offers a platform to showcase the latest swimwear trends but also presents invaluable networking opportunities. By connecting with industry professionals, you can establish meaningful relationships, explore potential collaborations, and gain insights into the ever-evolving world of swimwear fashion. Whether you’re a retailer, designer, or fashion enthusiast, this event provides a fertile ground for inspiration and growth.


JBow Photography

35th Annual Swimwear Show:

The 35th annual Swimwear Association of Florida’s SwimShow, the most-respected, comprehensive and longest-running of its kind, took place July 22-25 at the Miami Beach Convention Center in Miami Beach, FL, with the support of the Miami Beach Visitor and Convention Authority, and brought together the biggest and best US and international retailers with the hottest swimwear collections of the season.

Four Day Event:

The four-day event hosted thousand of buyers in the two beautifully renovated halls as they met with new and existing vendors. “We welcomed over 100 new designers and redesigned the floor plan to showcase the expanded and highly anticipated Collection area,” said Judy Stein, Executive Director of the Swimwear Association of Florida. Footfall figures are yet to be announced, but Stein said that pre-registration numbers were up by 12% by the beginning of July.

Luli Fama:

Luli Hanimian, Designer and Partner of Luli Fama was thrilled with customer response at the show, “This is the biggest and best show for us to present our collection to the world and get the most exposure in front of all of the international buyers.”“Our booth was consistently busy all four days. Our buyers loved The Collection layout, the atmosphere was very upscale and zen. It allowed us to engage in a more intimate, one-on-one way with our accounts and to spoil them with luxury amenities like butlered champagne service. This is the only place to showcase your brand” said Mauricio Esquenazi, owner of Peixoto.

Exhilarating Buzz:

There was an exhilarating buzz on the show floor this year. Buyers, bloggers, and influencers moved quickly from booth to booth, discovering new brands, new trends and catching up with familiar favorites. “I’m delighted that the swimwear industry is going so strong. According to the NPD, US swimwear sales totaled $5 billion through the end of May 2017. With those figures, this market is one of the best performing in the retail industry at this time, putting it in a truly advantageous space. Walking the SwimShow floor, you could see that orders were being written and business was being done,” said Stein.

Owners of Bare Necessities:

Lynn Fram and Mindi Leikin, Owners of Bare Necessities in Maryland agreed, “It’s always great to catch up with everyone in the industry, from the manufacturers, friends, and of course all the fabulously creative brands, but what I love about SwimShow is the convenience of having everything under one roof. I can discover new trends, see my regular accounts, network with a new business contact, and complete my entire buy for the season all at this one trade show.””The importance of this trade show to the swimwear industry is immeasurable, says Merrill Levin, owner of Shirley and Co. in Pennsylvania. I have been coming for the last 20 years and I don’t know how they do it, but each year the show gets better and better.”

GIF Photobooth:

In addition to the 4-day exhibit, special events and amenities surrounding SWIMSHOW included a GIF Photobooth, Cyber Cafes, Ride Freebee Scooters, Swim Lounge Happy Hour, a daily breakfast bar, High Tea service every afternoon allowing for networking, free WiFi and a Zen Lounge with mini treatments that included a dry and braid bar, Henna tattoo, nail bar, makeup studio, massage services and a Reiki Healer.

Fashion Law Seminar:

The SwimShow also featured a Fashion Law seminar for exhibitors presented by Greenberg Traurig that focused on the legal issues fashion brands are facing in the age of social media. Topics discussed included the challenges involved from protecting your brand and designs, regulations governing the use of interns and requirements for disclosures of social media endorsements.


JBow Photography

Eveden Fit School Seminar:

The Eveden Fit School seminar for buyers was a unique opportunity to learn the art of fitting with Frederika Zappe, Eveden’s National Fit Specialist, and the Eveden Fit Team. The one-hour seminar and hands-on fitting boot camp are designed for everyone from novices to seasoned professionals to hone attentive personal instruction in advanced fitting techniques and receive an Eveden fit certificate

Most Important Swimwear Trade Show:

Recognized as the most important swimwear tradeshow in the world, SwimShow is the premier resource for buyers from all swimwear categories and caters to designer boutiques, resort shops, specialty stores, surf shops, department stores, mass merchants and more. This global trade show includes buyers, manufacturers, designers, corporate personnel, press, bloggers, influencers, fashion consultants, stylists and other fashion industry leaders.

About the Swimwear Association of Florida:

Founded in 1982, the Swimwear Association of Florida produces and organizes SwimShow, the longest-running, and largest annual swimwear trade show. Located at the Miami Beach Convention Center, the event features over 350 exhibitor booth showcasing 2,500 swimwear brands, attracts thousands of attendees and is recognized as a global industry leader in trends, news, and business transactions. For more information, please visit

Pinnacle Of The Swimwear Industry:

Miami Swim Week’s SwimShow remains the pinnacle of the swimwear industry, uniting top retailers and designers to unveil the season’s most coveted collections. With its long-standing history, impeccable organization, and networking possibilities, this event continues to shape the future of the swimwear business. By implementing effective SEO strategies, swimwear businesses can capitalize on the event’s popularity and elevate their online presence. So, dive into the world of swimwear fashion, embrace the opportunities, and make waves in the industry.