SWIMSHOW: The Swimwear Business Event for Inspiration & Networking
Miami Swim Week, the longest running swimwear trade event brings together the biggest and best retailers with the most anticipated new collections of the season!
(August 3, 2017, Miami Beach, Fla.) – The 35th annual Swimwear Association of Florida’s SwimShow, the most-respected, comprehensive and longest-running of its kind, took place July 22-25 at the Miami Beach Convention Center in Miami Beach, FL, with the support of the Miami Beach Visitor and Convention Authority, and brought together the biggest and best US and international retailers with the hottest swimwear collections of the season.
The four-day event hosted thousand of buyers in the two beautifully renovated halls as they met with new and existing vendors. “We welcomed over 100 new designers and redesigned the floor plan to showcase the expanded and highly anticipated Collection area,” said Judy Stein, Executive Director of the Swimwear Association of Florida. Footfall figures are yet to be announced, but Stein said that pre-registration numbers were up by 12% by the beginning of July.
Luli Hanimian, Designer and Partner of Luli Fama was thrilled with customer response at the show, “This is the biggest and best show for us to present our collection to the world and get the most exposure in front of all of the international buyers.”
“Our booth was consistently busy all four days. Our buyers loved The Collection layout, the atmosphere was very upscale and zen. It allowed us to engage in a more intimate, one-on-one way with our accounts and to spoil them with luxury amenities like butlered champagne service. This is the only place to showcase your brand” said Mauricio Esquenazi, owner of Peixoto.
There was an exhilarating buzz on the show floor this year. Buyers, bloggers, and influencers moved quickly from booth to booth, discovering new brands, new trends and catching up with familiar favorites. “I’m delighted that the swimwear industry is going so strong. According to the NPD, US swimwear sales totaled $5 billion through the end of May 2017. With those figures, this market is one of the best performing in the retail industry at this time, putting it in a truly advantageous space. Walking the SwimShow floor, you could see that orders were being written and business was being done,” said Stein.
Lynn Fram and Mindi Leikin, Owners of Bare Necessities in Maryland agreed, “It’s always great to catch up with everyone in the industry, from the manufacturers, friends, and of course all the fabulously creative brands, but what I love about SwimShow is the convenience of having everything under one roof. I can discover new trends, see my regular accounts, network with a new business contact, and complete my entire buy for the season all at this one trade show.”
“The importance of this trade show to the swimwear industry is immeasurable, says Merrill Levin, owner of Shirley and Co. in Pennsylvania. I have been coming for the last 20 years and I don’t know how they do it, but each year the show gets better and better.”
In addition to the 4-day exhibit, special events and amenities surrounding SWIMSHOW included a GIF Photobooth, Cyber Cafes, Ride Freebee Scooters, Swim Lounge Happy Hour, a daily breakfast bar, High Tea service every afternoon allowing for networking, free WiFi and a Zen Lounge with mini treatments that included a dry and braid bar, Henna tattoo, nail bar, makeup studio, massage services and a Reiki Healer.
The SwimShow also featured a Fashion Law seminar for exhibitors presented by Greenberg Traurig that focused on the legal issues fashion brands are facing in the age of social media. Topics discussed included the challenges involved from protecting your brand and designs, regulations governing the use of interns and requirements for disclosures of social media endorsements.
The Eveden Fit School seminar for buyers was a unique opportunity to learn the art of fitting with Frederika Zappe, Eveden’s National Fit Specialist, and the Eveden Fit Team. The one-hour seminar and hands-on fitting boot camp are designed for everyone from novices to seasoned professionals to hone attentive personal instruction in advanced fitting techniques and receive an Eveden fit certificate.
Recognized as the most important swimwear tradeshow in the world, SwimShow is the premier resource for buyers from all swimwear categories and caters to designer boutiques, resort shops, specialty stores, surf shops, department stores, mass merchants and more. This global trade show includes buyers, manufacturers, designers, corporate personnel, press, bloggers, influencers, fashion consultants, stylists and other fashion industry leaders.
About the Swimwear Association of Florida
Founded in 1982, the Swimwear Association of Florida produces and organizes SwimShow, the longest-running, and largest annual swimwear trade show. Located at the Miami Beach Convention Center, the event features over 350 exhibitor booth showcasing 2,500 swimwear brands, attracts thousands of attendees and is recognized as a global industry leader in trends, news, and business transactions. For more information, please visit www.swimshow.com
Treats Magazine annual pool party is the hottest party to attend during Miami Swim Week. The party was at the rooftop pool deck at the 1 Hotel South Beach and was over the top with plenty of gorgeous models and celebrities, including Leonardo DiCaprio and Scott Eastwood.
Leonardo DiCaprio was looking for some treats yesterday when he attended not one but both of the treats! Magazine parties at Miami Swim Week. The daytime pool party was held on the roof of the uber chic 1 Hotel and saw the most beautiful models and south beach elite come together for a sexy and stylish white party. Leo was sporting a green baseball cap and beard and was relaxing with a group of friends in a poolside cabana with cocktails being served by Absolut ELYX. Naked models wearing only gold tape wowed the crowd as they paraded around the venue and posed for photos, artist Joel Alvarez of The Black Tape Project also performed a live taping of another nude model at the party.
Also at the pool party was treats! Magazine editor and publisher Steve Shaw, Scott Eastwood, Rocky Barnes and Elsie Hewitt.
As the sun went down the white party guests went back to their hotels to prepare for the second treat of the day! The treats magazine late night party at the exclusive and intimate Doheny Room inside the Delano hotel. More than 300 guests enjoyed the late night party, with Leo and his friends taking a corner table and hanging out for a good portion of the night. Leo was on good form chatting with girls and drinking cocktails. scott Eastwood and Rocky Barnes also joined for the night time party, clearly this group couldn’t get enough of treats! And as usual the magazine had the most talked about and sexiest party of Swim Week!
Miami Swim Week is in beautiful South Beach annually from July 20th to the 23rd with plenty of beautiful models from all over the world walking the runways wearing amazing swimwear from the best international designers. This industry only Swim Show is big business for swimwear and takes place at the Miami Beach Convention Center, people come from all over the world to see the gorgeous models, fashion shows and of course the amazing swimwear. The shows are held at the many of the 5 star hotel pool areas and in huge tents around South Beach. Many well know celebrity’s attend including Rihanna, Kim Kardashian, Ashley Tisdale and Blake Lively. Swim Week is one week you do not want to miss!
The South Beach nightlife is buzzing during Swim Week with many special event parties at all the top nightclubs. So if you like beautiful models in bikinis and really chic parties this is the week you want to be in Miami Beach.
Swim Week Calendar Debuts a Remodeled Global Swimwear Site
Swim Week Calendar, the official global portal for the swimwear industry, has debut a redeveloped site to reflect the multitude of events that encompass a year-long swimwear industry. Incorporating events from around the world, the new calendar site keeps track of swimwear events 365 days a year, features a blog of industry news, trends, and brand profiles and more.
In order to access the remodeled site in its entirety, visitors will need to sign up for a membership as well as pay the annual fee of $50. The one year subscription also includes a free calendar listing and the opportunity to purchase additional listings at a reduced rate.
Annual membership subscription to Swim Week Calendar also includes:
CALENDAR: This online calendar lists confirmed swimwear industry events from around the world. Through the calendar, one can search for designers, market (i.e. women’s or men’s), season or event type (i.e. trade show or party). The revamped calendar also allows users to export events to their Google and iCal calendars and to map out the venues.
SWIMWEAR BUYERS LIST: Available for purchase ($500), Swim Week Calendar has created a fine-tuned curated and completely vetted list of swimwear retail buyers. The swimwear buyers list downloads as an excel sheet and includes 350 verified contacts (name, title, email, address and phone number).
CARRERS: Swim Week Calendar has added a list of companies in the Swimwear, Lingerie and Athleisure industry seeing to hire employees. The careers tab is updated weekly and is the perfect place to find or post jobs.
PUBLIC RELATIONS CONSULTATION: Available for purchase ($200), the ONE HOUR consultation will provide insight into navigating the worlds of Public Relations, Branding, and Social Media during a conversation with a professional in these fields. If users need more time and assistance, Swim Week Calendar also offer customized consultations that take you through the process from start to finish.
BLOG: Updated daily, the Swim Week Calendar blog features industry reports, event coverage, member highlights, client announcements, editorial requests, partnership opportunities and more.
GLOBAL GALLERY: This gallery incorporates photos and videos of swimwear events from around the world.
For more information on the listed above, please visit www.swimweekcalendar.com
or email firstname.lastname@example.org
Follow us on Social Media for daily updates:
I: @SwimWeekCalendar F: @SwimWeekCalendar T: @SwimCalendar
Below we have the weeks schedule of all the fashion shows, events and after parties.
Miami Swim Week 2017 Schedule
Miami International University of Art & Design (Funkshion)
Art Hearts Fashion Swimwear (Funkshion)
Courtney Allegra (Swim Weekend)
Grayson Boyd (Art Hearts Swim Weekend)
Nash Beach Swimwear (Swim Weekend)
Revel Rey Swimwear (Swim Weekend)
Sports Illustrated & Wall Present … SWIMMIAMI Opening Party (SWIMMIAMI)
The Eighth Continent (Art Hearts Swim Weekend)
Vichi Swim (Art Hearts Swim Weekend)
Art Hearts Fashion Resort (Funkshion)
Cirone Swim (Art Hearts Swim Weekend)
Elie Madi (Art Hearts Swim Weekend)
Hale Bob (Art Hearts Swim Weekend)
Mister Triple X (Art Hearts Swim Weekend)
Peroni Emerging Designer Series (Funkshion)
SWIMMIAMI Official After Party @ WALL (SWIMMIAMI)
STYLEMRKT | Swim Week
Lolli Swim (Funkshion)
OMG Miami (Swim Weekend)
Prey Swim (SWIMMIAMI)
For Love and Lemons (Funkshion)
Silvia Ulson (SWIMMIAMI)
Karma Bikinis (Swim Weekend)
HAH (Hot-As-Hell) (SWIMMIAMI)
Style Saves (Funkshion)
Tankovitz (DIVE Swim Week)
Beach Bunny (Funkshion)
Treats Magazine White Party– 3:00pm to 8:00pm at the 1 Hotel South Beach Rooftop. Party with the Models of Swim Week!
Swimwear Association of Florida SwimShow
Alina Petra (Art Hearts Swim Weekend)
Du Aqua (Art Hearts Swim Weekend)
Gabriela Pires Beachwear (Swim Weekend)
Hot Miami Styles (Swim Weekend)
Just Bones Boardwear (Swim Weekend)
Luli Fama (Funkshion)
Sports Illustrated (SWIMMIAMI)
Lila Nikole (SWIMMIAMI)
Courtney Allegra (Art Hearts Swim Weekend)
Honey Bee Swim (Art Hearts Swim Weekend)
Minimale Animale (SWIMMIAMI)
Rocky Gathercole (Art Hearts Swim Weekend)
Scandinavian Chic Presented by The Perfect V (Funkshion)
Frankie’s Bikinis (SWIMMIAMI)
Montce Swim (Funkshion)6:00 pm
Sinesia Karol (Funkshion)6:00 pm
Cali Dreams (SWIMMIAMI)7:00 pm
Liliana Montoya + Lybethras (Funkshion)8:00 pm
Versakini (SWIMMIAMI)8:00 pm
Maaji (Funkshion)9:00 pm
Tavik (SWIMMIAMI)9:00 pm
Seafolly (Funkshion)9:30 pm
Baes And Bikinis (SWIMMIAMI)10:00 pm
Blue Life by Planet Blue (Funkshion)10:00 pm
Indah (SWIMMIAMI)10:30 pm
There are amazing Miami Swim Week parties and events that you do not want to miss. For reservations and information for nightclub bottle service or for our popular Miami nightclub party package nightclub tickets contact us at 305 804 5071 or email@example.com
VIP South Beach Magazine Interview Amara Swimwear:
AMARA days and South Beach nights: A conversation with AMARA Swimwear designer, Lisa Jackson. Lisa Jackson, the founder and designer of AMARA Swimwear, is a passionate advocate for ethical swimwear that also flatters a woman’s feminine sensuality. AMARA Swimwear is a luxury swimwear company that launched August 1, 2013 and debuted the first collection at Miami Swim Week in 2014. Designer Lisa Jackson was named a Lycra Brand ambassador in 2014 and the brand has been swiftly gaining both industry and consumer accolades.
AMARA fabric is made with 78-percent recycled post-consumer plastics recovered from the oceans and Lycra Xtra Life for lasting durability. Lisa is passionate about creating ethical fashion that is good for the planet and those who work in the garment industry
Question: What was your inspiration to start your own swimwear line? Why did you decide to design swim wear and not other clothing lines?
Answer: The inception of the brand was very organic, almost as if I had no choice in the matter. Approximately 10 years ago, I randomly walked into a fabric store one day and was drawn to this gorgeous turquoise spandex fabric, and I decided to take it home. I had no idea how to make a bikini, but I was determined to turn this piece of fabric into something beautiful. I laid out the fabric on my living room floor, traced another bikini to create a pattern and added some intricate gold chain as embellishment. I was working as a makeup artist in Toronto at the time. One morning before a photo shoot, the photographer called me and asked if I could bring some wardrobe, as the stylist had dropped out last minute. I brought the bikini with me and the photographer ended up using it for the shoot. The pictures went up on Facebook and another photographer reached out and asked me to create more custom bikinis for her clients. Even though I had no idea what I was doing or how to properly construct a bathing suit, I decided to accept the challenge! I got paid $75 per swimsuit and got to tap into this incredible creative outlet. As more and more images of my custom bikinis started going up on social media, people started asking if they could purchase them. The styling was incredibly unique and eye-catching, but I had to take this opportunity and talent seriously and learn how to craft a high quality swimsuit. I immersed myself in learning about garment construction and pattern drafting so I could turn this little hobby into a real business to offer bikinis that my customers could actually swim in. Now that I’ve spent almost 10 years focused on swimwear, I’m really excited to announce we will be expanding our product lines to include ready to wear, accessories and a beach-friendly cosmetic line.
Q: What was the most challenging part of doing a swimwear line? What is the most important thing in making a great swimsuit?
A: The most challenging parts of creating a swimwear line are finding the right manufacturing relationships to bring the designs to life, and getting the patterns perfected, because the fit and cut is so crucial for creating trust with our customer. For me, it’s so important that our AMARA babes feel confident and comfortable on those perfect sun-soaked, ocean side afternoons. A bikini is the closest we can get to being naked, without baring it all. I believe wearing one of our pieces should feel like an intimate extension of ourselves without forsaking style and comfort. “Effortless” is a word I keep in the forefront of my mind when putting my collections together.
Q: Do you personally come up with each design?
A: I have been designing everything myself, including the textile design and pattern drafting, from the very beginning. Since launching in 2013 I had been running the whole business as a one woman show, doing everything from social media and customer service, right down to website design and photography. I’m thrilled to say that the team is now growing and I’m really excited to be able to focus all my attention on creative direction, design and product development going forward. It’s been so exciting to shift from doing everything myself to having this incredibly supportive team behind me who truly believe in my vision for the brand.
Q: Where is your swimwear made and what materials do you use?
A: Up to this current season, we have been manufacturing in the Garment District in New York City. However, we recently decided to move our production down to Mexico as I have been living in Tulum for a little over two years now. I wanted to bring the manufacturing process closer to home to allow me to be more hands on with production and be able to give back to the community I’m living in. Our seamless, photographic, laser cut “Hotcakes” bottoms are still printed, cut and sewn in the USA. All our swimwear is created with an Italian fabric made of a blend of recycled plastics recovered from our oceans and Xtra Life Lycra to help our pieces last for years to come without losing shape or elasticity.
Q: What separates your designs from other swimwear brands?
A: The swimwear industry is really trailblazing right now and is becoming a respected segment of fashion in its own right. There are so many incredible brands out there pushing the limits and raising the bar in quality and design. I wanted to make sure I wasn’t just creating more noise with pretty girls in pretty bikinis. I was passionate to make sustainability the focus of the brand, which has heavily influenced my design decisions. I find designing with this mandate to utilize a certain kind of fabric, really dictates the aesthetic and creates a distinct look that helps set the brand apart. When designing my collections, I think a lot about versatility. Because our society has gotten used to the “fast fashion” trend, people really want variety in their wardrobes, and swimwear is no exception. I try to be thoughtful of this and design in a way that allows our customer to create several looks with just a few pieces. All our pieces are reversible and mix and match, and I try to incorporate convertible styles that can be worn several ways whenever possible. Quality over quantity is a personal mantra but that doesn’t mean we can’t try to have our cake and eat it too! With AMARA, you can buy three pieces and easily create 10 looks that will last you several years, not just a season.
Q: Can I buy your designs at the swimwear stores in Miami?
A: You can find some of our pieces at Nikki’s Beachhouse Boutique, as well as iShine365 in Miami.
Q: Miami Beach is full of beautiful women wearing swimwear. Why is your brand best for South Beach?
A: AMARA has a subtle element of sex appeal and luxury that fits
perfectly with the South Beach scene. Our bikinis are meant for confident women who like to be noticed and stand out from the crowd. The women of South Beach exude that confidence which makes our AMARA brand a perfect fit.
Q: Why is Swim Week good for your business?
A: Miami Swim Week is a time when the global swimwear industry comes together to showcase the best swimwear in the world – it is the place to see and be seen! To me, it’s crucial to show our collections in Miami to be noticed by the best boutiques and publications. Participation in Miami Swim Week has created solid relationships with key retailers and buzz for the brand that cannot be matched in any other market.